We already have Project OAR and Nielsen using ad insertion via smart TVs for those networks that don’t want to work with MVPDs to place addressable ads. ![]() ![]() ![]() The ad play matters because linear addressable is getting more and more real. AMC Plus replaces their existing AMC Premiere app and adds in programming from IFC and Sundance, all of it ad-free. On the programming front, they launched two new SVOD services, the uniquely named AMC Plus and WEtv Plus, both currently only available to Comcast subscribers. On the ad front, they joined up with the Comcast-Cox-Charter run On Addressability initiative which will allow advertisers to buy addressable ads on AMC via Canoe, which uses the set top box data from the aforementioned MVPDs. ![]() AMC Networks made two key moves last week, both related to Comcast.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |